« Back to Glossary Index

Fundraising Methods and Techniques:
– Direct marketing, automatic withdrawals, street fundraising, and sales/services are common methods.
– Fundraising events, online/mobile fundraising, and professional fundraisers are key techniques.
– Bequests, grants from agencies/corporations, and individual donors are significant sources of funding.
– Taxation, accountability, and fundraising dimensions like donor acquisition and retention are crucial aspects.
– Various types of fundraising like charity dating, crowdfunding, and events contribute to revenue generation.

Sources of Funding:
– Donations from individual donors, corporations, and foundations play a vital role in fundraising.
– Bequests, grants from agencies/corporations, and sales/services generate substantial funds.
– Tax benefits for charitable organizations and financial transparency are essential for fundraising success.
– Differentiating between operational and capital expenditures is important for fundraising purposes.
– Endowments, major donor campaigns, and corporate sponsorship also contribute to fundraising efforts.

Fundraising Strategies and Tools:
– Donor cultivation, peer-to-peer fundraising, and matching gifts are effective fundraising strategies.
– Utilizing CRM software, email marketing, and social media enhances fundraising efforts.
– Online donation platforms, prospect research, and personalized appeals are essential fundraising tools.
– Collaboration with influencers, data-driven fundraising, and virtual fundraising are emerging trends.
– Importance of financial sustainability, impact measurement, community engagement, and donor stewardship is emphasized.

Fundraising Statistics and Trends:
– Charitable giving by individuals, corporations, and foundations in the U.S.
– Growth of online/mobile fundraising and digital donations in recent years.
– Percentage of Fortune 500 companies offering employee matching gift and volunteer grant programs.
– Impact of tax implications and IRS designations on non-profit fundraising.
– Trends like sustainability initiatives, personalized appeals, and virtual fundraising shaping the fundraising landscape.

Fundraising Impact and Accountability:
– Demonstrating accountability through transparency and donor engagement.
– Professional fundraisers’ role in enhancing fundraising effectiveness.
– Importance of measuring impact, building trust with donors, and ensuring proper fund usage.
– Enhancing donor retention and satisfaction by showcasing the impact of donations.
– Ethical considerations, fundraising innovations, and exploring diverse fundraising techniques for organizational success.

Fundraising (Wikipedia)

Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises.

Door to door fundraising frequently involves a hand-held collection box

Traditionally, fundraising has consisted mostly of asking for donations through face-to-face fundraising, such as door-knocking. In recent years, though, new forms such as online fundraising or grassroots fundraising have emerged.

« Back to Glossary Index