Joe Wicks is a British fitness coach, television presenter and author known professionally as The Body Coach, whose training method centres on High Intensity Interval Training workouts paired with quick meal plans.
Born on 21 September 1985, Wicks built his following through short recipe videos on social media before expanding into books and online programmes. His first cookbook, Lean in 15: 15-minute meals, sold over 900,000 copies after publication in 2015. He developed a 90 Day Plan combining workouts with tailored nutrition guidance. During the March 2020 lockdown, Wicks began streaming live physical education sessions for children and families on YouTube; his second broadcast on 24 March drew more than 950,000 concurrent viewers, earning him a Guinness World Record for the most viewers on a fitness workout live stream.
He is mentioned in Episode: Warrior Walker: walking around the UK, with Paul Harris (part 2).
