– Overview:
– Film-induced tourism is one of the fastest-growing sectors in tourism.
– Emerged in the 1990s with the British Tourism Association leading the way.
– Increasing popularity due to international travel growth and celebrity status.
– Films can increase tourism revenue by almost 31% on average.
– Examples include The Lord of The Rings in New Zealand and Harry Potter in Britain.
– Impact on Destinations:
– Films provide long-term revenue for destinations.
– Movie scenes can significantly boost local economy and tourism.
– The Lord of The Rings increased annual tourism influx to New Zealand by 40%.
– Harry Potter scenes at Alnwick Castle in Britain led to a 120% increase in visitors.
– London Kings Cross station saw a surge in tourists due to Harry Potter film scenes.
– Locations:
– Mamma Mia! – Skopelos, Greece.
– Indiana Jones and the Last Crusade – Petra, Jordan.
– The Sound of Music – Salzburg, Austria.
– The Talented Mr. Ripley – Zimmermann, Stefan.
– Various studies and publications support the impact of film tourism on locations.
– Economic Benefits:
– Film-induced tourism generates significant revenue for destinations.
– Popular movies can increase tourism to film locations by 25%-300%.
– Warner Bros. Studios Tour London – The Making of Harry Potter tour has seen substantial revenue growth.
– Film tourism has contributed to image building and economic growth in various regions.
– The economic impact of film tourism is supported by research and industry reports.
– Future Trends:
– Film tourism is expected to continue growing as a significant sector in the tourism industry.
– Advances in technology and global connectivity will further boost film-induced tourism.
– Destinations are likely to capitalize more on film locations to attract visitors.
– Collaborations between the entertainment industry and tourism agencies will drive growth.
– Film tourism will play a crucial role in shaping travel trends and destination choices in the future.
Film tourism, or film induced tourism, is a specialized or niche form of tourism where visitors explore locations and destinations which have become popular due to their appearance in films and television series. The term also encompasses tours to production studios as well as movies or television-related parks. This is supported by several regression analyses that suggest a high correlation between destinations taking a proactive approach in order to encourage producers/studios to film at their location, and the tourism success in the area after the release of the movie. This is consistent with induced demand theory. When the supply increases, in the form of media exposure to areas that were not regarded as tourist hotspots, the number of visitors increases, even though the majority of these new visitors would not have necessarily visited these areas previously. This is exemplified by a Travelsat Competitive Index study that indicated that in 2017 alone, approximately 80 million tourists made the decision to travel to a destination based primarily on its feature in a television series or film. This figure has doubled since 2015.[citation needed]